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The emirate of Dubai has built
a unique international reputation as an innovative destination.
This in turn has played a major role in the emergence of the
region as a favorite with tourists from all over the world.
In a single day, visitors can enjoy vastly different experiences,
from miles of unspoiled coastline to rugged mountains, from
the enormous expanse of vast sand dunes in the desert to lush
green parks within the city itself. There are also unique cultural
contrasts - the emirate is a city where timeless traditions
of hospitality walk hand in hand with the sophistication and
technology of the 21st century. In addition to this natural
beauty, there are many reasons for visitors to make Dubai their
destination of choice. Sports fans may come to witness events
like the Dubai Desert Classic, the Dubai World Cup or the Dubai
Tennis Open. Business visitors have a whole host of exhibitions
and trade shows to attend, such as the Dubai Aerospace Exhibition
and Gitex - the Gulf Information Technology Exhibition. The
opening of Burj Al Arab represents another milestone in this
development. From original concept, to construction, interior
decor and standards of service, the property is truly a world-beater.
Burj Al Arab will no doubt serve to attract even greater numbers
of visitors to Dubai, the Middle East's premier sunshine destination.
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